How to Ensure Your Campaign Engages the Public

With Claire Buchan Parker

Claire Buchan Parker—a Basilinna Executive Director, strategic communications expert, former White House spokesperson, and vice chair of the Antiquities Coalition Board of Directors —discusses how one goes about creating and implementing an effective public awareness campaign. It is a practical question for every mission-driven organization—and to answer it, Parker teamed up with Deborah Lehr, Basilinna Chair and CEO and Antiquities Coalition Co-founder, and Peter Herdrich, Antiquities Coalition Co-founder, to develop a free video series based on her practicum.

In this lesson, Parker covers some of the key elements common among all successful public awareness campaigns. Click here to take the quiz: https://docs.google.com/forms/d/1uUKj...