Expanding Global Presence and Partnerships
Our Objective
A leading Middle East natural and cultural heritage organization reached out to Basilinna to build awareness for their overseas initiatives across culture, sustainability, nature and wildlife, and ecotourism in the United States, one of their key markets.
Our Approach
Our team developed a series of listening tours for high-level delegations to the U.S., including in Washington D.C., New York, and Chicago to meet with targeted thought leaders across culture and tourism from think tanks. They also explored longer term partnerships. We curated cultural events with leading think tank partners, including a private film screening and panel discussion at the National Geographic Society and a panel luncheon at the Middle East Institute highlighting our client’s experts and work in culture and art. Our team also hosted a salon dinner with thought leaders to discuss our client’s mission, geopolitical concerns, challenges, and opportunities in the United States and other target markets.
Our Impact
We successfully raised our client’s profile in the United States, highlighting the work and mission of their organization. This resulted in an expanded partnership network, opportunities for future collaboration, and enhanced visibility across key markets.