Yelin Ma

Basilinna Advisory
Written By Hailey Hartigan

Analyst

Areas of Specialty

  • Project Management 

  • China Government Relations 

  • Events Management 

  • Entertainment  

  • Lifestyles 

about

Yelin is an Analyst at Basilinna where she crafts policy and issue memos on geopolitical developments related to China, conducts analysis to support client strategies, and offers expert guidance in strategic communications. Prior to joining Basilinna, Yelin served clients across sectors on government relations and engagement strategies at Edelman Global Advisory. Yelin also has over five years of experience in B2B marketing and media strategy. She was a critical part of the evolution of Global Association for the Attractions Industry in the Asia-Pacific region, representing 6,000 members spanning diverse sectors such as attractions, entertainment centers, resorts, and museums. Yelin was responsible for marketing and communications, public relations, and events planning for its divisions. Yelin grew her expertise in media and marketing campaigns when she served in 4A media agencies playing a key execution role in developing media campaigns in the lifestyle and auto sectors. She speaks fluent Mandarin and English, and has basic knowledge of Dutch, French, and Cantonese.

Hailey Hartigan
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